GymLift Systems helps CrossFit and boutique gym owners clean up the backend work between leads, members, staff, reports, software, and follow-up.
Bring one messy workflow. We'll map where the next step gets lost and what should come off your plate first.
I started as the client success manager for one CrossFit gym. I got them set up on GoHighLevel, and realized every other gym owner was drowning in the exact same gap between their software and their members. That's why GymLift exists.
I'm also a CF-L3 coach. I've been doing CrossFit since 2017 and coaching since 2018, and I still get on the floor sometimes. This isn't a system I built by watching from the outside, it's the job I actually did, for a real gym, before I ever called it GymLift. I got into this because I genuinely like helping people, not because I found a market gap.
Leads, no-shows, member flags, campaign replies, staff notes, and reports only matter when someone knows what to do next, and gets it in front of you instead of you having to go dig for it.
Website forms, no-shows, old opportunities, missed calls, source tracking, and the lead/conversion sheet you've been keeping by hand.
New-member touchpoints, at-risk attendance, milestones, reviews, and referrals.
SOPs, Slack alerts, recurring tasks, campaign steps, and owner/manager visibility.
Most gym owners lose a couple of hours a week just logging into different systems to piece together what needs attention. We flip that. Backend automation pulls it together and sends it to you.
Recurring tasks, Slack alerts, owner tags, cleanup, scheduling, and owner time saved.
Ryan runs a nutrition app alongside his gym, and onboarding used to depend on him personally remembering to walk every new member through app access. Ryan and I built the full workflow together: access tags, a 4-email onboarding sequence, failed-payment alerts routed straight to a private Slack channel, and a recurring blog-to-social content cadence, now his weekly posts go out without him touching them.
Service selection, checkout flow, coupons and bundle pricing, and scheduling handoff, built once and running on its own.
Nikki needed a full booking and checkout system built from scratch, so we built it together: service selection, bundle pricing, coupon codes, and a scheduling handoff, on the same shared automation foundation already running for other gym owners, including migrating her email system fully into GoHighLevel. Now it runs on its own.
Leads, reviews, attendance, milestones, holds, and churn, pulled into a single weekly report instead of scattered across tools.
Steph was tracking leads, reviews, coach development, attendance, and churn across multiple disconnected tools, while running two separate CRMs at once. Steph and I consolidated everything into one weekly report and moved her fully onto a single system, cutting cost and cutting the number of places she had to check. At-risk outreach still goes through her for approval before anything gets sent.
Real Google reviews, in full. Nothing trimmed or reworded.
I honestly didn't think I needed a service like GymLift. I assumed the chaos behind the scenes was just part of being a CrossFit affiliate owner, and I was hesitant to let anyone see the inside of my operations. Working with Matt completely changed that perspective. He created a judgment-free environment where I could be transparent about my systems, and instead of criticism, I received practical support that made everything more efficient.
GymLift has helped me streamline processes that used to consume 10–20 hours every week. Thins like attendance tracking, reports, forms, landing pages, member retention, workflows, automations, AI implementation, and organizing our entire operating system. The time savings alone have been worth it.
The biggest surprise, though, has been the accountability. Having someone I can rely on who follows through, helps prioritize, and keeps projects moving without the emotional baggage that often comes with managing staff or trying to do everything myself has been invaluable. GymLift wasn't something I thought I needed. It was exactly what my business was missing.
I hired Matt at GymLift Systems because I was overwhelmed trying to manage workflows in my gym management system. I knew I was falling short in some areas, and I wanted to spend more time focused on sales, members, and growing the business instead of getting stuck behind the scenes.
From day one, Matt took a huge weight off my shoulders. He quickly understood what I needed, built systems that made sense, and helped create workflows that have saved me countless hours. Beyond that, he's helped with SOPs, software management, and a variety of operational tasks that keep the gym running smoothly.
What stands out most is how available and responsive he is. Anytime I have a question or need something updated, he gets back to me quickly and follows through. It's rare to find someone who is both knowledgeable and dependable, but Matt is exactly that.
If you're a gym owner who feels overwhelmed by systems, automation, or operations, I highly recommend working with Matt. He's been a valuable part of helping me run a better business.
I can't say enough good things about working with my Matt with Gym lift systems. He has been an absolute game changer for my business.
From day one, he's consistently taken tasks off my plate, which has allowed me to spend more time actually working on the business instead of being stuck in the day-to-day. That alone has been incredibly valuable.
What stands out the most is his communication and commitment. He's proactive, responsive, and truly cares about helping the business run more efficiently. It doesn't feel like I'm just delegating tasks—it feels like I have a partner who's invested in the bigger picture.
If you're a gym owner looking to create more space, improve systems, and operate at a higher level, I highly recommend working with him. He's building something special and I'm excited to see him continue to grow and help more people in this space.
Real client video, not a script, not an actor.
Strongest fit: 100+ member CrossFit or boutique gyms, especially 120–150+ members, where follow-up, retention tracking, reporting, campaigns, and staff execution already matter.
Flat monthly rate, discussed on your Gym Ops Audit call. Every new client starts on Assistant. Manager opens up after 3-6 months of working together, and qualification is required.